Chifundo Mitole
About Candidate
Marketing and Business Development Professional with over eight years of experience in marketing, brand management, sales operations, business development and retail execution within competitive industries. Holds a Master of Business Administration (MBA) in Marketing and a Bachelor’s Degree in Marketing and Public Relations, combining strong academic knowledge with practical industry experience. Skilled in developing and executing marketing strategies, managing ATL, BTL, digital and Go-to-Market campaigns, conducting market research, strengthening brand presence and supporting customer acquisition and revenue growth. Experienced in managing marketing budgets, leading teams, engaging stakeholders and using market insights to improve business decisions. A results-focused professional with strong leadership, communication and analytical skills, with a proven ability to strengthen brands, improve market performance and deliver marketing initiatives aligned with business objectives.
Location
Education
At Alagappa University, I advanced my study of strategic management, marketing management, business analytics, financial management, human resource management, operations management, economics, organizational behaviour, project management, leadership, innovation, entrepreneurship, international business, research methodology, and corporate strategy. Strengthened expertise in strategic decision-making, business development, market analysis, brand management, digital marketing, financial planning, performance management and organizational leadership through case studies, research and practical business applications.
In my bachelor’s degree in Marketing and Public Relations at Malawi College of Accountancy, I studied the principles and practices of marketing, public relations, advertising, consumer behaviour, branding, market research, digital marketing, sales management, strategic marketing, corporate communication, media relations, business communication, event management, customer relationship management (CRM), integrated marketing communications (IMC), business ethics, entrepreneurship, economics, statistics, accounting and business management. Developed practical skills in marketing strategy development, communication planning, campaign execution, stakeholder engagement, research and data analysis.
Work & Experience
Responsible for developing and implementing marketing and business development strategies to grow brand presence, increase customer acquisition and support revenue growth. I manage marketing campaigns, product launches, retail activations and digital initiatives while working closely with sales teams, distributors and retail partners. I conduct market research, analyse competitor activities and identify new business opportunities to improve market penetration. I also manage marketing budgets, track campaign performance and provide insights to support business decisions.
Responsible for managing sales operations, improving channel performance and driving business growth across assigned territories. I worked with distributors, retailers and field teams to increase product availability, strengthen customer relationships and achieve sales targets. My role involved analysing market trends, monitoring sales performance, coordinating trade marketing activities and identifying opportunities for business expansion. I also supervised sales teams, provided operational support and implemented strategies that improved market coverage and sales performance.
Responsible for creating and managing digital content to improve brand awareness and customer engagement. I developed social media campaigns, supported product launches and coordinated promotional activities across digital platforms and retail channels. I monitored online performance, analysed customer feedback and competitor activities, and provided recommendations to improve communication strategies and audience engagement.
