Chifundo Mitole
About Candidate
I am a strategic and results-oriented Marketing and Business Development Professional with over eight years of progressive experience in marketing, brand management, sales operations, business development, and retail execution within highly competitive industries. Holds a Master of Business Administration (MBA) in Marketing and a Bachelor’s Degree in Marketing and Public Relations, combining strong academic knowledge with proven practical expertise. Experienced in developing and executing integrated marketing strategies, leading high-impact ATL, BTL, digital, and Go-to-Market (GTM) campaigns, managing marketing budgets, conducting market research, and driving customer acquisition and revenue growth. Adept at brand positioning, market expansion, stakeholder engagement, project coordination, and data-driven decision-making to deliver measurable business results. A collaborative leader with strong analytical, communication, and problem-solving skills, committed to innovation, operational excellence, and building high-performing teams that contribute to sustainable organizational growth.
Location
Education
At Alagappa University, I advanced my study of strategic management, marketing management, business analytics, financial management, human resource management, operations management, economics, organizational behaviour, project management, leadership, innovation, entrepreneurship, international business, research methodology, and corporate strategy. Strengthened expertise in strategic decision-making, business development, market analysis, brand management, digital marketing, financial planning, performance management and organizational leadership through case studies, research and practical business applications.
In my bachelor’s degree in Marketing and Public Relations at Malawi College of Accountancy, I studied the principles and practices of marketing, public relations, advertising, consumer behaviour, branding, market research, digital marketing, sales management, strategic marketing, corporate communication, media relations, business communication, event management, customer relationship management (CRM), integrated marketing communications (IMC), business ethics, entrepreneurship, economics, statistics, accounting and business management. Developed practical skills in marketing strategy development, communication planning, campaign execution, stakeholder engagement, research and data analysis.
Work & Experience
Lead the planning, execution and evaluation of integrated marketing strategies to strengthen brand visibility, drive sales growth and expand market share across assigned regions. Coordinate Above-the-Line (ATL), Below-the-Line (BTL), and Go-to-Market (GTM) campaigns while managing marketing budgets to maximize return on investment. Conduct market research and competitor analysis to identify trends and business opportunities and translate insights into actionable marketing initiatives. Collaborate with sales, retail, and distribution teams to ensure effective campaign execution and consistent brand representation. Oversee retail branding projects, including shop branding, billboards, promotional materials and point-of-sale visibility. Manage digital marketing activities, social media campaigns, influencer partnerships, public relations initiatives and promotional events to enhance customer engagement. Monitor campaign performance using data analytics, prepare management reports and recommend continuous improvements. Lead and mentor field marketing teams to ensure high-quality execution while maintaining strong relationships with internal and external stakeholders.
