Brand Activation Manager Job Vacancy in Zomba, Malawi – Brewing & Beverage Manufacturing

Job Description

Position: Brand Activation Manager

Company: Heineken Malawi

Location: Zomba, Malawi

Experience: 5+ years in brand management, FMCG or beverage sector

Education: Bachelor’s degree in Marketing, Business Administration or related field; Master’s preferred

Employment Type: Full-time

Industry: Brewing & Beverage Manufacturing

Department: Marketing

Salary: SSP 1,200,000 – SSP 2,000,000 per annum

Vacancies:1

Company Overview

Heineken Malawi is a leading brewer in the Southern African region, delivering world‑class lager and specialty beers to a diverse consumer base. With a heritage spanning over a century, Heineken combines global expertise with local insight, fostering sustainable growth, community development, and responsible consumption. The company operates state‑of‑the‑art brewing facilities, a robust distribution network, and a vibrant portfolio that includes flagship brands such as Heineken, Tusker, and local craft brews. As part of the Heineken Group, the Malawi subsidiary adheres to the highest standards of quality, safety, and corporate responsibility, making it an attractive employer for ambitious professionals seeking dynamic career opportunities in Malawi.

Heineken Malawi is committed to creating an inclusive workplace where talent thrives. The organization invests heavily in employee development, innovative marketing strategies, and community initiatives that support education, health, and environmental stewardship. By joining Heineken Malawi, you become part of a global brand that values creativity, collaboration, and continuous improvement, offering a platform to shape the future of the beverage industry in Malawi.

Job Overview

The Brand Activation Manager will lead the development and execution of integrated brand activation campaigns that drive consumer engagement, increase market share, and reinforce brand equity across Malawi. Reporting to the Marketing Director, you will collaborate with cross‑functional teams, external agencies, and retail partners to deliver experiential marketing initiatives that resonate with target audiences. This role is pivotal in translating strategic brand objectives into compelling on‑ground activations, events, and digital experiences that generate measurable business results.

For more information about Heineken Malawi and its career opportunities, visit our partner portal at https://malawijobsearch.com.

Key Responsibilities

• Design, plan, and execute multi‑channel brand activation programs that align with the annual brand strategy.
• Manage activation budgets, ensuring cost‑effective allocation of resources while achieving ROI targets.
• Coordinate with creative agencies, event producers, and retail partners to deliver seamless brand experiences.
• Monitor and analyze activation performance metrics, providing actionable insights to senior leadership.
• Lead a cross‑functional activation team, fostering collaboration between marketing, sales, supply chain, and finance.
• Ensure all activations comply with local regulations, Heineken brand guidelines, and responsible drinking standards.
• Develop and maintain relationships with key opinion leaders, influencers, and community organizations to amplify brand reach.

Required Skills

• Strong strategic thinking with the ability to translate brand objectives into tactical activation plans.
• Excellent project management skills, including timeline creation, resource allocation, and risk mitigation.
• Proficiency in data analysis tools and the ability to interpret consumer insights.
• Exceptional communication and presentation abilities, both written and verbal.
• Creative mindset with a keen eye for detail and a passion for innovative experiential marketing.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications in brand management or digital marketing are highly desirable and will be considered an advantage during the selection process.

Experience

Candidates must possess a minimum of five years of proven experience in brand activation, experiential marketing, or a similar role within the FMCG or beverage sector. Prior experience working with multinational brands and managing large‑scale activation budgets is essential.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 2,000,000 per annum, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and a retirement savings scheme.

Benefits

• Comprehensive medical and dental coverage.
• Retirement savings plan with employer contribution.
• Annual performance bonus tied to activation ROI.
• Employee assistance program and wellness initiatives.
• Generous paid leave, including vacation, sick, and parental leave.

Training

• Onboarding program covering Heineken brand heritage, compliance, and safety.
• Continuous professional development through workshops, e‑learning, and industry conferences.
• Leadership development tracks for high‑potential employees.

Working Environment

Heineken Malawi offers a collaborative, inclusive, and dynamic workplace where creativity is encouraged. Employees benefit from modern office facilities in Zomba, flexible working arrangements, and a culture that celebrates diversity and innovation.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis. For detailed application instructions, please visit https://www.angolajobsearch.com/. Only shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Heineken Malawi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.