Digital Content Strategist Job Vacancy in Mulanje, Malawi – Digital Marketing & Media

Job Description

Position:Digital Content Strategist

Company:BBC Media Action

Location:Mulanje, Malawi

Experience:5+ years in digital content strategy, media production, or audience development

Education:Bachelor’s degree in Communications, Journalism, Media Studies, Marketing, or related field

Employment Type:Full-time

Industry:Digital Marketing & Media

Department:Digital & Creative

Vacancies:1

Company Overview

BBC Media Action is the BBC’s international development charity. We use media and communications to reduce poverty, support development, and help people understand their rights. Our aim is to inform, connect, and empower people around the world. We work in partnership with broadcasters, governments, non-governmental organizations, and donors to share reliable, timely, and useful information. In Malawi, we have a long-standing commitment to producing creative and impactful media content that addresses critical social and development issues, reaching audiences through radio, television, and digital platforms. We believe in the power of media to change lives and are dedicated to building a skilled, local media sector. This role is central to our mission of expanding our digital footprint and engaging Malawian audiences with compelling, relevant, and high-quality content.

Job Overview

We are seeking a visionary and data-driven Digital Content Strategist to lead the development and execution of our digital content strategy across Malawi. This is a pivotal role for someone passionate about using digital media for social good. You will be responsible for planning, creating, and managing a multi-platform content calendar that aligns with our project goals, increases audience engagement, and drives measurable impact. You will analyze audience insights, monitor digital trends in Malawi and the region, and translate complex development topics into accessible and shareable digital formats. This position offers a unique opportunity to shape the digital voice of a globally respected media development organization and directly contribute to meaningful social change. For more Jobs in Malawi and Career Opportunities in Malawi, visit our partner site. https://malawijobsearch.com

Key Responsibilities

• Develop and implement a comprehensive digital content strategy for BBC Media Action’s projects in Malawi, encompassing social media, websites, podcasts, and SMS platforms.
• Lead the content planning process, creating detailed editorial calendars that align with project cycles, campaign objectives, and key national dates.
• Oversee the production of a wide range of digital content, including articles, social media posts, graphics, short videos, and interactive elements, ensuring high quality and brand consistency.
• Conduct in-depth audience analysis using analytics tools to understand content performance, user behavior, and demographic trends, using insights to optimize future strategy.
• Collaborate closely with production teams, researchers, and project managers to ensure digital content is accurate, evidence-based, and effectively communicates development messages.
• Manage and grow our social media communities, fostering engagement and moderating discussions in line with BBC editorial guidelines and values.
• Stay abreast of the latest digital trends, platform algorithms, and content formats relevant to the Malawian and African digital landscape.
• Train and mentor junior team members and partners in digital content creation and best practices.
• Prepare regular reports on content reach, engagement, and impact for internal stakeholders and donors.
• Ensure all digital content is accessible, inclusive, and adheres to the highest standards of editorial integrity and safeguarding.

Required Skills

• Exceptional writing, editing, and storytelling skills for digital platforms.
• Proven expertise in using social media management tools (e.g., Hootsuite, Buffer) and web analytics platforms (e.g., Google Analytics).
• Strong visual literacy and experience commissioning or creating basic graphic and video content.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategic recommendations.
• Deep understanding of the Malawian media landscape, digital adoption trends, and popular social media platforms.
• Project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.
• Creative thinking and problem-solving abilities.
• Strong interpersonal and collaboration skills to work effectively with diverse teams.
• Fluency in English and Chichewa (written and spoken).

Education

A Bachelor’s degree in Communications, Journalism, Media Studies, Marketing, Digital Media, or a directly related field is required. A postgraduate qualification in digital marketing, strategic communications, or a related discipline is a strong advantage. Certifications in Google Analytics, social media marketing, or content strategy are highly desirable.

Experience

A minimum of five years of professional experience in a digital content strategy, digital marketing, or audience development role, preferably within a media organization, NGO, or agency setting. Demonstrable experience in developing and executing successful digital strategies that have grown audiences and engagement is essential. Experience working on social and behavior change communication (SBCC) or development projects is a significant asset. A proven track record of managing social media accounts for an organization and using data to inform content decisions is required.

Benefits

• Competitive salary package commensurate with a leading international organization.
• Comprehensive health and medical insurance.
• Generous annual leave allowance.
• Professional development and training opportunities, including potential for international courses.
• Contribution to a pension scheme.
• Opportunity to work on high-impact projects that make a tangible difference in communities.
• Dynamic and supportive working environment within a globally recognized team.

Training

• Induction on BBC Media Action’s editorial standards, safeguarding policies, and ways of working.
• Advanced training in audience analytics and digital measurement tools.
• Opportunities for workshops on innovative digital storytelling techniques.
• Access to the BBC’s extensive internal training resources on media production and journalism.
• Regular skills-sharing sessions with digital teams across the BBC Media Action global network.

Working Environment

You will be based in our Mulanje office, working as part of a passionate and collaborative team of media professionals. The role involves a mix of desk-based strategic planning, creative brainstorming sessions, and field visits to understand audience contexts. We promote a culture of innovation, learning, and mutual support. We value work-life balance and provide the necessary tools and flexibility to perform your role effectively. This position may require occasional travel within Malawi to support content production and partner engagements.

Application Process

Interested candidates who meet the above requirements are invited to submit their CV and a detailed cover letter outlining their suitability for the role via the BBC Media Action careers portal. The cover letter should specifically address your experience in digital strategy and audience engagement. Shortlisted candidates will be contacted for an initial interview. We encourage early applications as we may begin reviewing submissions before the closing date. This is a premier Job Vacancy in Malawi for media professionals. For other opportunities in the region, explore https://www.cameroonjobsearch.com/.

Equal Opportunity Statement

BBC Media Action is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified individuals regardless of race, ethnicity, religion, gender, sexual orientation, age, disability, or marital status. We particularly encourage applications from Malawian nationals and those with a deep understanding of the local context. Our recruitment and selection procedures reflect our commitment to the safety and protection of children and vulnerable adults in accordance with our safeguarding policy. Join us in our mission and explore Employment in Malawi with a purpose-driven organization.