Brand Activation Manager Job Vacancy in Kasungu, Malawi – Beverage Production

Job Description

Position: Brand Activation Manager

Company: Heineken Malawi

Location: Kasungu, Malawi

Experience: 5+ years in brand management within FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage Production

Department: Marketing

Salary: SSP 1,500,000 – 2,200,000 per annum

Vacancies:1

Company Overview

Heineken Malawi, a subsidiary of the global brewing leader Heineken N.V., has been crafting world‑class lagers and ales for the Malawian market for over two decades. With a strong commitment to sustainability, community development, and innovative product portfolios, Heineken Malawi stands as a premier employer in the beverage production sector. Our brand is synonymous with quality, responsible consumption, and vibrant cultural engagement across Malawi. As part of our growth strategy, we continuously seek top talent to drive brand relevance and consumer connection, making us a leading destination for Malawi Jobs and Career Opportunities in Malawi.

Job Overview

The Brand Activation Manager will spearhead the creation and execution of immersive brand experiences that resonate with Malawian consumers. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams to design activation campaigns, events, and digital engagements that elevate Heineken’s market presence. This role is pivotal in translating brand strategy into tangible consumer interactions, ensuring that Heineken remains a top‑of‑mind choice in the competitive beverage landscape. For more information about our company culture and values, visit our partner portal at https://malawijobsearch.com/.

Key Responsibilities

• Develop and implement integrated brand activation plans aligned with annual marketing objectives.
• Coordinate and execute on‑ground events, sampling programs, and experiential marketing activities across Kasungu and surrounding regions.
• Partner with the digital team to create online activation content, leveraging social media, influencer collaborations, and emerging technologies.
• Manage activation budgets, negotiate vendor contracts, and ensure cost‑effective delivery of high‑impact experiences.
• Analyze activation performance metrics, consumer feedback, and sales data to optimize future campaigns.
• Collaborate with sales, trade, and product development teams to ensure activation initiatives support distribution and product launch goals.
• Maintain compliance with local regulations, health & safety standards, and Heineken’s responsible drinking policies.

Required Skills

• Strong strategic thinking with a proven ability to translate brand concepts into experiential activations.
• Excellent project management skills, capable of handling multiple initiatives simultaneously.
• Creative storytelling and visual communication expertise.
• Proficiency in budget management and vendor negotiation.
• Data‑driven mindset with experience using analytics tools to assess campaign effectiveness.
• Exceptional interpersonal and stakeholder management abilities.
• Fluency in English; proficiency in Chichewa is an advantage.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, digital marketing, or event management are considered a plus.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or consumer engagement within the fast‑moving consumer goods (FMCG) sector. Prior experience in the beverage industry or with multinational brands is highly desirable.

Salary

The compensation package ranges from SSP 1,500,000 to SSP 2,200,000 annually, commensurate with experience and expertise. The package includes performance‑based incentives, health benefits, and a retirement savings scheme.

Benefits

• Comprehensive medical insurance for employee and dependents.
• Retirement savings plan with employer contribution.
• Annual performance bonus tied to brand activation KPIs.
• Professional development allowance and access to Heineken’s global learning platforms.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering Heineken’s brand heritage, compliance, and activation standards.
• Continuous training in digital marketing tools, data analytics, and consumer insights.
• Leadership development pathways for high‑potential employees.

Working Environment

Heineken Malawi offers a dynamic, inclusive workplace where creativity and collaboration thrive. Our Kasungu office is equipped with modern facilities, and the role involves regular travel to event sites, partner locations, and consumer touchpoints across the region. We champion a culture of respect, diversity, and responsible consumption, ensuring every employee feels valued and empowered.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant activation achievements through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Heineken Malawi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Join us and be part of a team that values your unique perspective and drives meaningful impact across Malawi.