Digital Marketing Manager Job Vacancy in Blantyre, Malawi – Marketing & Advertising

Job Description

Position: Digital Marketing Manager

Company: Coca-Cola Beverages Africa

Location: Blantyre, Malawi

Experience: 3-5 years of digital marketing experience

Education: Bachelor’s degree in Marketing, Communications, or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 800,000 – 1,200,000 per annum

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including Malawi. Our brand portfolio includes iconic soft drinks, juices, water, and sports beverages that are enjoyed by millions daily. As part of our commitment to sustainable growth, we invest heavily in local talent, community development, and innovative marketing strategies that resonate with diverse consumer segments.

Operating from our modern headquarters in Blantyre, we combine global expertise with local insight to deliver products that meet the tastes and preferences of Malawian consumers. Our culture promotes creativity, collaboration, and continuous learning, making us an employer of choice for ambitious professionals seeking career advancement in a dynamic environment.

We are currently expanding our digital footprint and are looking for a passionate Digital Marketing Manager to lead our online initiatives, drive brand engagement, and support our overall business objectives. This role offers a unique opportunity to shape the digital narrative of a world‑renowned brand while contributing to the economic development of Malawi.

Job Overview

The Digital Marketing Manager will be responsible for developing, executing, and optimizing integrated digital campaigns across multiple channels, including social media, search, display, email, and emerging platforms. You will work closely with cross‑functional teams such as Brand, Sales, and Product Development to ensure alignment with overall marketing strategies and business goals.

As the digital champion, you will analyze performance data, identify growth opportunities, and provide actionable insights to improve ROI. Your strategic vision will help Coca‑Cola Beverages Africa maintain its market leadership and deepen connections with consumers in Malawi.

For more information about our company and culture, visit our main website: https://malawijobsearch.com

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with brand objectives and sales targets.
• Manage day‑to‑day execution of campaigns across social media, SEO/SEM, email marketing, display advertising, and influencer partnerships.
• Collaborate with creative teams to produce engaging content, including videos, graphics, and copy tailored for digital platforms.
• Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, conversion rates, and cost‑per‑acquisition.
• Optimize campaigns through A/B testing, audience segmentation, and data‑driven adjustments to maximize ROI.
• Maintain the brand’s digital asset library and ensure consistency across all online touchpoints.
• Stay updated on emerging digital trends, tools, and best practices to keep the brand ahead of the competition.
• Manage relationships with external agencies, vendors, and platform partners to ensure timely delivery and cost‑effective execution.

Required Skills

• Proven expertise in digital advertising platforms such as Google Ads, Facebook Business Manager, and programmatic networks.
• Strong analytical skills with proficiency in Google Analytics, Data Studio, and other reporting tools.
• Excellent written and verbal communication skills, with the ability to craft compelling copy for diverse audiences.
• Creative mindset combined with a data‑driven approach to problem‑solving.
• Project management experience, capable of handling multiple campaigns simultaneously.
• Knowledge of SEO best practices and content optimization techniques.
• Ability to work collaboratively in a fast‑paced, multicultural environment.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. A Master’s degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) are considered an advantage.

Experience

Minimum of three to five years of hands‑on experience managing digital marketing campaigns for consumer brands, preferably within the FMCG sector. Experience working in emerging markets, especially in Africa, is highly valued.

Salary

The successful candidate will receive a competitive salary ranging from SSP 800,000 to 1,200,000 per year, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Health insurance covering medical, dental, and vision care.
• Retirement savings plan with employer contributions.
• Generous paid time off and public holiday schedule.
• Employee assistance program and wellness initiatives.
• Opportunities for professional development and career progression.

Training

• Onboarding program that includes brand immersion, product knowledge, and digital tools training.
• Access to industry‑leading certifications and workshops.
• Mentorship from senior marketing leaders within Coca‑Cola Beverages Africa.
• Regular internal webinars on emerging digital trends and best practices.

Working Environment

Our Blantyre office offers a modern, collaborative workspace equipped with the latest technology and creative resources. Employees enjoy a vibrant atmosphere that encourages innovation, teamwork, and a healthy work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their digital marketing achievements via our online portal. Applications will be reviewed on a rolling basis until the position is filled.

For additional career opportunities across Southern Africa, explore this resource: https://lesothojobsearch.com/job-vacancy-lesotho/

Explore similar roles in neighboring markets here: https://sierraleonejobsearch.com/

Equal Opportunity Statement

Coca‑Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.