Brand Marketing Manager Job Vacancy in Karonga, Malawi – Food & Beverage

Job Description

Position:Brand Marketing Manager

Company:Coca-Cola Beverages Africa

Location:Karonga, Malawi

Experience:5+ years in brand marketing, preferably in FMCG

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Food & Beverage

Department:Marketing

Salary:SSP 1,200,000 – SSP 1,800,000 per annum

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including a thriving operation in Malawi. Our mission is to refresh the world and make a difference, delivering iconic brands that bring joy to consumers daily. With a commitment to sustainability, community development, and innovative marketing, we have become a trusted employer offering dynamic career opportunities. As part of our expansion strategy, we are establishing a regional hub in Karonga to strengthen our market penetration in the northern region of Malawi. This hub will serve as a catalyst for growth, creating new jobs and supporting local economies. Joining Coca-Cola Beverages Africa means becoming part of a vibrant culture that values creativity, collaboration, and continuous improvement. Our employees enjoy a supportive environment where talent is nurtured, and achievements are celebrated. This role offers a unique chance to shape brand perception, drive sales, and contribute to the overall success of a globally recognized brand while making a tangible impact on Malawi Jobs and the broader community.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for Coca-Cola’s flagship products in the Karonga region. Reporting to the Regional Marketing Director, you will be responsible for creating compelling campaigns that resonate with local consumers, increase market share, and reinforce brand equity. This position requires a deep understanding of the Malawian market, consumer behavior, and the ability to translate insights into actionable plans. You will collaborate closely with sales, trade, and product development teams to ensure alignment across all touchpoints. The role is pivotal in driving brand growth, supporting new product launches, and delivering measurable results that contribute to the company’s objectives. As part of our commitment to Career Opportunities in Malawi, this role offers exposure to international best practices and the chance to work within a high‑performing, cross‑functional team.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with corporate objectives and local market dynamics.
• Lead the creation of multi‑channel marketing campaigns, including digital, outdoor, events, and point‑of‑sale activations.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and threats.
• Manage the marketing budget, ensuring optimal allocation of resources and ROI tracking.
• Collaborate with sales teams to design trade‑marketing initiatives that drive distribution and shelf visibility.
• Coordinate with external agencies and vendors to produce high‑quality creative assets.
• Monitor and report on campaign performance, providing actionable recommendations for improvement.
• Ensure compliance with brand guidelines, legal standards, and corporate social responsibility policies.
• Support new product launches, from concept through market rollout, ensuring successful market entry.
• Foster strong relationships with local media, community leaders, and key stakeholders to enhance brand reputation.

Required Skills

• Strategic thinking with a proven ability to develop and execute brand plans.
• Excellent communication and presentation skills, both written and verbal.
• Strong analytical capabilities to interpret data and drive insights.
• Proficiency in digital marketing tools, social media platforms, and CRM systems.
• Creative mindset with a keen eye for detail and design.
• Leadership qualities to inspire and manage cross‑functional teams.
• Negotiation and vendor management experience.
• Ability to work under pressure and meet tight deadlines.
• Fluency in English; knowledge of Chichewa or local dialects is an advantage.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., CIM, Digital Marketing) are considered a plus.

Experience

Minimum of five years of progressive experience in brand management or marketing within the Fast‑Moving Consumer Goods (FMCG) sector, preferably with exposure to the Malawian or Southern African market.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 1,800,000 per annum, commensurate with experience and qualifications. The package includes performance‑based incentives and benefits.

Benefits

• Competitive salary with annual performance bonuses.
• Health insurance covering medical, dental, and vision.
• Retirement savings plan.
• Paid annual leave and public holidays.
• Employee assistance program.
• Opportunities for international travel and training.

Training

• On‑boarding program introducing company culture, brand standards, and operational processes.
• Continuous professional development through workshops, webinars, and certifications.
• Leadership development pathways for high‑potential employees.

Working Environment

Coca-Cola Beverages Africa offers a modern, collaborative workspace in Karonga equipped with the latest technology and resources. Our culture promotes inclusivity, innovation, and work‑life balance. Employees are encouraged to share ideas, take initiative, and contribute to a vibrant community that values diversity and sustainability.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their suitability for the role via our online portal. Applications will be reviewed on a rolling basis. For detailed information about the application steps, please visit https://malawijobsearch.com/. Shortlisted applicants will be contacted for an initial interview, followed by assessments and final discussions.

Equal Opportunity Statement

Coca-Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.