Job Description

Strategic Brand Growth Marketing Manager Job

Company: Airtel Malawi Plc
Location: Lilongwe, Malawi
Position: Marketing Manager
Employment Type: Full-Time
Industry: Telecommunications & Digital Services
Department: Marketing and Customer Experience
Experience Required: 6–10 Years
Education Required: Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
Salary: MWK 3,500,000 – MWK 6,500,000 per month
Vacancies: 1
Reporting To: Commercial Director

About the Company

Airtel Malawi Plc is one of Malawi’s leading telecommunications providers, delivering mobile connectivity, digital services, mobile financial solutions, enterprise communication services, and innovative technology products to millions of customers across the country. The company continues to invest in customer experience, network expansion, digital transformation, and market growth initiatives.

To support ambitious business growth objectives, Airtel Malawi is seeking an experienced Marketing Manager to lead brand strategy, customer acquisition campaigns, market expansion initiatives, digital marketing programs, and commercial performance improvement activities.

This opportunity is ideal for professionals searching for jobs in Malawi who are passionate about brand development, consumer engagement, market leadership, and strategic marketing execution.

Position Overview

The Marketing Manager will be responsible for developing and executing integrated marketing strategies that strengthen brand visibility, drive customer acquisition, improve customer retention, and support revenue growth across consumer and enterprise segments.

The successful candidate will oversee campaign planning, market research, digital marketing, media management, product promotion, customer insights analysis, and cross-functional collaboration with sales, product, technology, and customer service teams.

Candidates exploring vacancies in Malawi within senior marketing leadership positions are encouraged to apply.

Role Purpose

The primary purpose of this position is to drive sustainable business growth through effective marketing leadership, strategic planning, brand positioning, and customer-focused initiatives.

The Marketing Manager will contribute to:

• Brand growth and visibility.
• Customer acquisition initiatives.
• Digital marketing transformation.
• Market share expansion.
• Product marketing campaigns.
• Consumer engagement programs.
• Commercial performance improvement.
• Revenue growth initiatives.
• Market intelligence activities.
• Strategic business planning.

Professionals interested in job openings in Malawi with leadership responsibility and measurable business impact will find this role particularly attractive.

Key Responsibilities

Marketing Strategy Development

• Develop annual and long-term marketing strategies.
• Align marketing objectives with business goals.
• Identify growth opportunities within target markets.
• Lead integrated marketing planning activities.
• Develop customer-centric marketing initiatives.
• Support commercial growth objectives.
• Monitor market trends and competitive activities.

Candidates seeking jobs in Lilongwe with strategic responsibilities will gain valuable leadership experience through this role.

Brand Management

The Marketing Manager will:

• Strengthen brand positioning across all channels.
• Ensure brand consistency and compliance.
• Develop brand awareness campaigns.
• Manage corporate identity initiatives.
• Support reputation management activities.
• Monitor brand performance metrics.
• Lead customer perception studies.

Digital Marketing Leadership

Responsibilities include:

• Managing digital marketing campaigns.
• Overseeing social media strategy.
• Optimizing online customer engagement.
• Supporting digital transformation initiatives.
• Improving digital customer acquisition.
• Monitoring digital marketing analytics.
• Enhancing online brand presence.

Professionals interested in a job in Malawi focused on innovation and customer engagement are encouraged to apply.

Campaign Management

• Develop and execute integrated campaigns.
• Coordinate advertising initiatives.
• Manage media partnerships.
• Monitor campaign effectiveness.
• Analyze campaign performance metrics.
• Optimize marketing investment returns.
• Prepare campaign evaluation reports.

Market Research and Consumer Insights

The successful candidate will:

• Conduct customer research studies.
• Analyze consumer behavior trends.
• Monitor competitor activities.
• Evaluate market opportunities.
• Identify emerging customer needs.
• Support product development initiatives.
• Generate actionable business insights.

Professionals researching recruitment in Malawi for marketing leadership roles should possess strong analytical and commercial capabilities.

Product Marketing

• Support new product launches.
• Develop go-to-market strategies.
• Coordinate promotional activities.
• Create product positioning frameworks.
• Analyze product performance.
• Support pricing strategy initiatives.
• Improve customer adoption rates.

Team Leadership

The Marketing Manager will:

• Lead and mentor marketing professionals.
• Manage departmental objectives.
• Conduct performance reviews.
• Support employee development initiatives.
• Foster collaboration and innovation.
• Build a high-performing marketing culture.

Candidates interested in jobs in Blantyre and wider commercial leadership opportunities will find this role highly rewarding.

Daily Duties

A typical workday may involve:

• Reviewing campaign performance reports.
• Meeting advertising and media partners.
• Coordinating with sales teams.
• Monitoring digital engagement metrics.
• Approving marketing materials.
• Conducting market analysis.
• Preparing executive presentations.
• Managing agency relationships.
• Supporting customer acquisition initiatives.
• Evaluating marketing budgets.

Education Requirements

Applicants should possess:

• Bachelor’s Degree in Marketing.
• Bachelor’s Degree in Business Administration.
• Bachelor’s Degree in Communications.
• Bachelor’s Degree in Commerce.
• Bachelor’s Degree in Public Relations.

A Master’s Degree in Marketing or Business Administration will be advantageous.

Professionals pursuing job openings in Lilongwe within leading organizations are encouraged to apply.

Experience Requirements

Applicants should demonstrate:

• Minimum 6 years of marketing experience.
• Experience leading marketing campaigns.
• Experience in brand management.
• Experience managing marketing budgets.
• Strong digital marketing experience.
• Experience conducting market research.
• Experience leading marketing teams.

Telecommunications, technology, FMCG, banking, or consumer services experience will be advantageous.

Technical Skills

The ideal candidate should possess expertise in:

• Strategic Marketing
• Brand Management
• Digital Marketing
• Consumer Research
• Campaign Management
• Customer Acquisition
• Marketing Analytics
• Product Marketing
• Content Strategy
• Social Media Marketing
• Market Intelligence
• Commercial Planning
• Performance Marketing
• Customer Experience
• Marketing Communications

These competencies are highly valued by employers conducting hiring in Malawi for senior marketing professionals.

Leadership Competencies

The successful candidate should demonstrate:

• Strategic thinking.
• Commercial awareness.
• Leadership capability.
• Excellent communication skills.
• Creativity and innovation.
• Decision-making confidence.
• Problem-solving ability.
• Stakeholder management expertise.
• Project management skills.
• Team development capability.

Training and Professional Development

Airtel Malawi invests in employee development through:

• Leadership development programs.
• Digital marketing certifications.
• Brand management workshops.
• Marketing analytics training.
• Customer experience seminars.
• Commercial excellence programs.
• Strategic planning workshops.
• International learning opportunities.

Individuals searching through a job portal in Malawi for organizations committed to professional growth should strongly consider this opportunity.

For additional employment opportunities and career resources, candidates may visit:

https://malawijobsearch.com/job-vacancy-in-malawi/

Performance Expectations

Within the first twelve months, the Marketing Manager will be expected to:

• Increase brand visibility.
• Improve customer acquisition performance.
• Enhance customer retention metrics.
• Deliver successful marketing campaigns.
• Strengthen digital engagement.
• Improve marketing return on investment.
• Support revenue growth objectives.
• Build stronger market positioning.

Candidates interested in job posting in Malawi opportunities with measurable business outcomes will find this role particularly appealing.

Working Environment

The role operates within a fast-paced corporate environment involving:

• Strategic planning meetings.
• Campaign development workshops.
• Executive leadership engagement.
• Cross-functional collaboration.
• Agency and media coordination.
• Market research activities.
• Customer engagement initiatives.

Professionals seeking hire in Malawi opportunities with strong leadership exposure are encouraged to apply.

Additional regional employment resources can be explored through:

https://kenyajobsearch.com/job-vacancy-in-kenya/

Compensation and Benefits

The selected candidate will receive:

• Competitive executive salary package.
• Performance-based bonuses.
• Medical insurance coverage.
• Pension contributions.
• Annual leave entitlement.
• Professional development sponsorship.
• Leadership training opportunities.
• Mobile communication allowance.
• Career advancement opportunities.
• Employee wellness initiatives.

Candidates evaluating vacancies in Malawi often prioritize employers that support long-term career growth and leadership development.

Why Join Airtel Malawi?

This opportunity provides professionals with the ability to:

• Lead marketing transformation initiatives.
• Influence brand strategy at a national level.
• Work with innovative digital products.
• Build high-impact customer acquisition campaigns.
• Contribute directly to business growth.
• Develop leadership capabilities.
• Advance within a respected multinational organization.

Professionals searching for jobs in Malawi, jobs in Lilongwe, vacancies in Malawi, job openings in Malawi, recruit in Malawi, recruitment in Malawi, and hiring in Malawi will find exceptional career prospects through this position.

Additional regional opportunities can be explored through:

https://zambiajobssearch.com/job-vacancy-zambia/

Marketing professionals interested in wider African career opportunities may also visit:

https://southafricajobsearch.com/job-vacancy-in-south-africa/

Application Process

Interested applicants should submit:

• Updated Curriculum Vitae (CV).
• Cover Letter.
• Academic Certificates.
• Professional Certifications.
• Portfolio of major marketing campaigns.
• Contactable Professional References.

Only shortlisted candidates will be contacted for interviews.

This position is ideal for professionals seeking jobs in Malawi, jobs in Lilongwe, jobs in Blantyre, vacancies in Malawi, job openings in Malawi, job portal in Malawi, job posting in Malawi, hire in Malawi, recruit in Malawi, recruitment in Malawi, hiring in Malawi, marketing manager jobs in Malawi, digital marketing jobs in Malawi, brand management jobs in Malawi, and senior commercial leadership opportunities.